INP planning tool · Meta campaigns

INP Meta Ad Spend Budget Calculator

Set a monthly deal target and see the leads, spend and brokerage return required.

Suggested monthly ad spend₹6,00,000Estimated net media budget
Daily budget₹20,000Based on days selected
Leads to generate600Includes the lead buffer
Gross return multiple8.33×Brokerage ÷ ad spend

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Your assumptions

Yellow fields are editable. Amounts are entered in rupees.

Campaign
For your copied summary
For your copied summary
Deals and brokerage
₹
₹5 Cr
%
Applied to each deal
Site visits and leads
%
Extra leads to plan for
Ad cost and timing
₹
Used for daily budget

Calculation

The same calculation sequence shown in the reference.

Brokerage from target deals₹50,00,000
Total site visits50
Leads needed for site visits500
Buffer leads100
Total leads to generate600
Total suggested net ad spend / month₹6,00,000
Daily budget₹20,000
Return on investment · gross multiple8.33×
Marketing cost as % of brokerage12.0%
About the return multiple: It divides projected brokerage by suggested ad spend. This is a gross multiple, before subtracting ad spend or other costs.
Show formulas and definitions
  • Brokerage = deals × average ticket size × brokerage rate.
  • Site visits = deals × site visits per deal.
  • Base leads = site visits × leads per site visit.
  • Buffer leads = base leads × buffer rate, rounded up to a whole lead.
  • Total leads = base leads + buffer leads.
  • Monthly net ad spend = total leads × estimated cost per lead.
  • Daily budget = monthly net ad spend ÷ days in budget month.
  • The screenshot's “ROI” is a gross return multiple: brokerage ÷ ad spend. Conventional net ROI would subtract the ad spend first.
  • Marketing cost percentage = ad spend ÷ brokerage.